PPC solutions for B2B SaaS startups and scaleups
When paid channels get expensive and unpredictable, we bring structure, intent, and control back into your acquisition engine.
One acquisition system. Multiple demand surfaces.
We run PPC as an integrated engine across search and paid social, with each channel accountable to pipeline impact.
Google Ads
Capture bottom-funnel demand from buyers actively searching for solutions, with tight intent and cost control.
LinkedIn Ads
Reach full buying committees inside target accounts and turn professional attention into qualified pipeline.
Meta Ads
Drive efficient demand generation and retargeting that lowers blended CAC across your entire funnel.
Reddit Ads
Engage technical buyers inside high-intent communities where real product evaluation already happens.
Microsoft Ads
Extract high-intent, desktop-first search demand at lower CPCs to improve overall search efficiency.
Quora Ads
Intercept buyers during active research by placing your product inside high-intent questions.
X Ads
Amplify influence and shape consideration by reaching buyers through trusted voices and conversations.
Other B2B Platforms
If your buyers are somewhere else, we’ll meet them there. Contact us to discuss additional platforms and custom channel strategies.
Been there, done that. And can do it for you, too.
After years of experience in high-growth B2B SaaS startups and scaleups in EdTech, MarTech, and Developer Products, achieving 30%+ YoY ARR through performance marketing and demand generation, we know how to make PPC work for you.
Driving real results for B2B companies
30%
3.7
15m
B2B paid channel mix planner
- Free to use
- Instant access
Find out which channels you should focus on based on your business context.
FAQ
FAQs about our Performance Marketing Services
Performance marketing is a data-driven approach to digital advertising where campaigns are planned, executed, and optimized based on measurable results. Instead of focusing on exposure alone, performance marketing prioritizes outcomes such as leads, conversions, pipeline, or revenue, using paid channels like search and paid social. Performance is continuously measured and adjusted to improve efficiency and impact.
Unlike traditional marketing where costs are fixed regardless of results, performance marketing is outcome-focused — you measure real business results (e.g., leads, conversions, sales) and optimise campaigns continuously based on data.
Common channels include Search (e.g., Google Ads), Paid Social (e.g., LinkedIn & Meta), community-based platforms (e.g., Reddit), and alternative intent channels (e.g., Microsoft Ads, Quora Ads). Karibu Digital runs these as an integrated acquisition engine aligned with pipeline goals.
B2B SaaS startups and scaleups, particularly in categories like EdTech, MarTech, and developer products, who want measurable growth, efficient customer acquisition, and improved return on ad spend.
Success is tracked using performance metrics tied to business outcomes — for example, cost per acquisition, return on ad spend (ROAS), qualified leads, and pipeline impact. Regular optimisation improves these metrics over time.
A performance agency brings specialised expertise in audience targeting, channel integration, bid strategies, tracking, and optimisation. This reduces wasted spend, increases efficiency, and aligns campaigns with revenue goals.
Yes. Our services include setup, strategy development, execution, analytics, and ongoing optimisation to ensure campaigns deliver measurable business value regularly.
