Performance Marketing for B2B SaaS brands
Grow your pipeline sustainably without adding extra headcount. Add your email below for a free audit of your performance channels.
AD PLATFORMS
What we do
Accelerate your pipeline through PPC
Internal teams do “business as usual”, and it’s slowing you down. We act as your extended team, shipping campaigns fast across multiple channels, and ruthlessly optimizing them to achieve ROAS up to 5X.
Capture demand cost-efficiently on the biggest search engine with BOFU ads
- Keyword and competitor research
- STAGS (single theme ad groups)
- Negative keyword pruning
- Ad copy optimization
- Smart bidding and manual CPC
Of demand capture happens on Google Search
Still unsure about LinkedIn’s impact on our pipeline? Here’s our approach:
- Create demand
- Target account lists
- Full-funnel campaigns
- Thought leadership ads
- Lead generation forms
Of your ICP learns about brands through LinkedIn
Reach and convert your prospects where they hang out
- Advertise on Facebook, Instagram, and Threads
- Improve CPL and drive CAC down
- Create brand awareness with TOFU ads
- Stay top of mind with remarketing campaigns
More cost-effective lead generation on Meta platforms
Reach and convert niche audiences. Target contextually, even where your competitors are mentioned
- Join high-value discussions with ads
- Promote your organic Reddit posts
- Show on your competitor subreddits
- Stay top of mind with remarketing campaigns
Higher conversion rates on Reddit compared to other social media platforms
about Karibu
We've been doing this successfully for years. We can do it for you, too.
Our team has 7+ years of experience in high-growth B2B SaaS startups and scaleups in EdTech, MarTech, and Developer Products, achieving 30%+ YoY ARR through performance marketing and demand generation. We can apply our tried and tested strategies to your brand, too.
We’ve worked with the world’s fastest growing startups
We’ve delivered results for $10-$90M companies
We’ve managed $3M yearly performance marketing budgets
We are T-shaped marketers, with holistic digital marketing experience
we're the fuel behind some of the
Fastest growing companies
Get your free paid media audit
- 30-min expert call
- In-depth audit
- Insights & recommendations
Why Karibu
How we drive quality pipeline
Foundational work
We learn about your product or service, your assets, and past performance. Then we research your industry, ICP and their pain points, focus keywords or clusters, and competitors to devise the plan.
Value props & messaging
Aligned with your product positioning and tone of voice, we craft converting copy for the ad platforms and landing pages, using proven frameworks like the AIDA and PAS models.
Conversion setup
We set up the right conversions on each platform, and ensure your systems - like your CRM - are connected properly, creating the right signals for the ad channels.
Launch & Optimize
We set up the right funnel structure for each platform, and deploy campaigns. We monitor results and iterate fast based on leading indicators. We create reporting with insights and next steps.
Our customers unlocked their growth potential
YoY ARR growth on average
